[Virtual Event] Making Sense of the Mess–Real Talk on Ecommerce Accounting in 2026 

Learn how leading D2C brands are tackling reconciliation chaos, data drift, and hidden risks in ecommerce accounting.

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You’ve Read the Report, Now Let’s Talk About It Live

You downloaded the State of Ecommerce Accounting 2026: Hidden Risks, Real Signals report.

Now, join us for a live virtual session where we’ll dig deeper into what the data revealed–and what it actually means for your day-to-day accounting workflow. Hosted by Blue Onion and sponsored by our partners at Withum.

This isn’t another generic “best practices” webinar. It’s a candid, data-backed conversation about what’s really going on inside ecommerce accounting, hosted by people who spend every day cleaning, reconciling, and clarifying ecommerce data.

Bring your questions, your war stories, and your curiosity. Let’s make ecommerce accounting a little less messy–together.

🗓️ Date: Wednesday, November 19th
🕐 Time: 2:00pm EST

What We’ll Cover:

  • 📊  The biggest reconciliation traps we see across Shopify, Amazon, and TikTok and what causes them
  • ⚙️  Where data drift starts (and how to catch it early)
  • 💡  How top D2C accountants are adapting their close processes to messy, multi-platform realities
  • 📈  Benchmarks and insights from hundreds of ecommerce accounting teams
  • 💬  Live Q&A–bring your toughest data or reconciliation questions to the Blue Onion team

 

Who Should Attend:

This session is built for ecommerce accountants and finance teams who:

  • Reconcile multiple channels and payment processors
  • Feel buried in CSVs, exports, and mismatched numbers
  • Want cleaner data, faster closes, and fewer surprises
  • Are ready to learn from peers who’ve been there

Meet the speakers

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Lonnie Bloom

Lonnie is an auditing Partner at Withum with more than 10 years of public accounting experience. He specializes in the technology industry with client concentrations in E-commerce, SaaS, Ad-tech, and Digital Media Services for both private and public clients. He is an active member of the Firm’s Technology and Emerging Growth Services Team and Co-Leads the Firm’s E-Commerce Sector.

He has extensive professional accounting experience dealing with complex equity transactions, revenue recognition issues, inventory accounting, stock‐based compensation, beneficial conversion features, warrant analysis, software capitalization, and derivative instruments. Lonnie consults on a variety of complex accounting issues including revenue recognition standards (ASC 606), implementation and accounting for equity-based awards, and business combination accounting.

ie is an auditing partner with more than 10 years of public accounting experience. He specializes in the technology industry with client concentrations in E-commerce, SaaS, Ad-tech, and Digital Media Services for both private and public clients. He is an active member of the Firm’s Technology and Emerging Growth Services Team and Co-Leads the Firm’s E-Commerce Sector.

He has extensive professional accounting experience dealing with complex equity transactions, revenue recognition issues, inventory accounting, stock‐based compensation, beneficial conversion features, warrant analysis, software capitalization, and derivative instruments. Lonnie consults on a variety of complex accounting issues including revenue recognition standards (ASC 606), implementation and accounting for equity-based awards, and business combination accounting.

Lyndsey Bunting

Lyndsey Bunting

Lyndsey Bunting is CEO and Co‑Founder of Blue Onion, bringing deep finance and accounting expertise from her previous roles as VP of Finance at Birchbox and CFO at Resonance . She built Blue Onion to solve real-world reconciliation challenges—ensuring clean, trustworthy data as the foundation for automation . Lyndsey is passionate about how AI and flexible, builder-centric systems can unlock next-level capabilities without sacrificing trust in the numbers.