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What 200+ D2C Brands Reveal About Ecommerce Accounting Chaos

Shopify, Amazon, Stripe, TikTok–they all tell different stories. 

This report reveals the hidden risks that make ecommerce accounting so painful–and the real signals that help you make sense of it all.

We analyzed where data breaks across channels and payment systems–and how proactive accounting teams are getting ahead of it.

It’s built on what we see every day working with hundreds of D2C brands–the real data patterns, errors, and fixes that separate clean books from chaos.

You’re doing everything you can, but the systems weren’t built for how ecommerce really works.

You’ll Learn

  • Where reconciliation really breaks (and why it's not your fault)
  • How small mismatches quietly snowball into reporting delays and margin distortions
  • What leading ecommerce accounting teams are doing differently
  • How to bring order and visibility to all those disconnected systems

You’ll Recognize These Pain Points

  • Payouts that don’t match what the platform says you earned
  • Returns showing up twice (or not at all)
  • Tools that promise “syncing,” but never quite align
  • Long nights before close, reconciling CSVs and Google Sheets

Reconciliation shouldn’t feel like detective work. Find out what’s really hiding in your data–and how to take back control.

Who It’s For:

Ecommerce accountants and finance teams at D2C brands who:

  • Manage multiple sales channels and payment providers
  • Want to close faster with cleaner, more reliable data
  • Are tired of reconciling “black box” platforms by hand

Get to know the report author, Lyndsey Bunting 

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Lyndsey Bunting, Author

Lyndsey Bunting is CEO and Co‑Founder of Blue Onion, bringing deep finance and accounting expertise from her previous roles as VP of Finance at Birchbox and CFO at Resonance . She built Blue Onion to solve real-world reconciliation challenges—ensuring clean, trustworthy data as the foundation for automation . Lyndsey is passionate about how AI and flexible, builder-centric systems can unlock next-level capabilities without sacrificing trust in the numbers.