[Virtual Event] Fixing the Close: Understanding Amazon’s Data Problem for Scaling Ecommerce Brands
If you’ve ever struggled to reconcile Amazon sales data, you’re not alone.
Between unpredictable data releases, two-week payout cadences, and fulfillment delays, most accounting teams have given up on doing things the “right” way. Instead, they rely on manual journal entries pulled from settlement reports—often weeks late.
80% of Amazon sellers don’t know about the data drift problem.
The other 20% know it exists—but don’t know a solution exists.
Join accounting experts from Blue Onion for a session where we’ll break down Amazon’s reporting issues. We'll share how accounting teams at scaling ecommerce businesses can address these challenges.
Save the date: Tuesday, October 7th at 1:00pm EST / 10:00am PST
Who should attend?
- Finance teams at scaling ecommerce brands
- Controllers and accountants closing books across multiple platforms
- Operators who need accurate reporting to run the business

The problem for Amazon sellers
Amazon wasn’t built with accounting in mind. And it shows.
Our experts see the same patterns across ecommerce brands of all sizes:
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Reporting challenges – Amazon’s native reports aren’t structured for accounting workflows.
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Data accessibility issues – Key reports are hard to access, interpret, and reconcile.
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Financial impact – Misaligned data causes reconciliation headaches and delayed closes.
What looks like “just another reporting delay” is actually a structural problem that only gets worse as your business scales.
What you'll learn
During this session, we'll cover:
- Real-world examples of how Amazon data drift shows up inside scaling ecommerce brands
- Why these problems multiply as revenue grows across multiple channels
- Common mistakes accounting teams make when trying to reconcile Amazon data
- Practical steps accounting leaders can take to minimize risk and regain control
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Brian Webb
Brian Webb, VP of Customer Experience & Product at Blue Onion, is a familiar name to every Blue Onion customer. With over 15 years of experience in accounting and finance systems, Brian is known for blending deep product expertise with a practical, empathetic approach to solving complex problems.