[On-Demand Video] Understanding Amazon’s Hidden Data Problem

If you’ve ever struggled to reconcile Amazon sales data, you’re not alone.

Between unpredictable data releases, two-week payout cadences, and fulfillment delays, most accounting teams have given up on doing things the “right” way. Instead, they rely on manual journal entries pulled from settlement reports—often weeks late.

80% of Amazon sellers don’t know about the data drift problem.
The other 20% know it exists—but don’t know a solution exists.

Our accounting solutions experts recently hosted a live session unpacking how this problem shows up inside growing ecommerce brands, and what accounting leaders can do to address it.

👉 Watch the Recording
Brian Webb presenting to an audience

The problem for Amazon sellers

 

Amazon wasn’t built with accounting in mind. And it shows.

Our experts see the same patterns across ecommerce brands of all sizes:

  • Reporting challenges – Amazon’s native reports aren’t structured for accounting workflows.

  • Data accessibility issues – Key reports are hard to access, interpret, and reconcile.

  • Financial impact – Misaligned data causes reconciliation headaches and delayed closes.

What looks like “just another reporting delay” is actually a structural problem that only gets worse as your business scales.

What you'll learn

 

During this session, we covered:

  1. Real-world examples of how Amazon data drift shows up inside scaling ecommerce brands
  2. Why these problems multiply as revenue grows across multiple channels
  3. Common mistakes accounting teams make when trying to reconcile Amazon data
  4. Practical steps accounting leaders can take to minimize risk and regain control
Brian Webb

Brian Webb

Accounting Solutions Expert

Brian Webb, VP of Customer Experience & Product at Blue Onion, is a familiar name to every Blue Onion customer. With over 15 years of experience in accounting and finance systems, Brian is known for blending deep product expertise with a practical, empathetic approach to solving complex problems.